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The website dogthings.co.uk states the following, "We have breed specific designs, woven into ribbons, then sewn onto sturdy nylon webbing." I analyzed that the webpage also stated " THEY DO NOT WASH OFF." They also stated " The collars are adjustable to fit most dogs of the breed depicted. Collars, leads, key fobs, lanyards and belts are all machine washable. The design will not wear nor wash off as it is woven, NOT printed. Collars have quick release nylon fasteners. We also have lanyards for people in all the ribbon designs with a choice of clips Bolt or Crocodile. We have belts and key fobs." The meta header had Breed Specific Collars as the first search term. This keyword was followed by Leads, Key Fobs, and Lanyards which isn't as important as Breed Specific Collars. The other words they used was Belts. Small is also included but might not be understood by search engines.